By Juan Jose Delgado
Customer Centric, Digital & eCommerce | Professor, Author, Advisor | Amazon, Deloitte, Burger King EMEA, Vodafone
After the terrific success of the Spanish post, I want to share the Digital Marketing Plan Template with all of you. 55 Slides compose the deck. You will be able to set up your Digital Marketing Plan.
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Table of contents:
- Current position & Key issues
- Mission, Vision & Values
- Learnings from last year
- External Environmental Analysis
- Market Overview
- Current Target Markets & Audiences
- Customer Touch Points
- Internal Environmental Analysis
- Internal Relationships
- General SWOT Analysis
- Short / Medium / Long Term
- Resources & Budget
- Marketing Mix
- Control & evaluation