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广东 | 【万科】营销策划

营销策划

岗位职责:

1、拟订项目主体产品及营销策划报告,具有独立撰写项目定位报告、项目营销执行报告等策划报告的能力;

2、熟悉项目各阶段的策划工作流程,包括价格策略、推广策略、定位策略;

3、负责与相关外联公司进行对接、沟通、协调;

4、负责市场调研和产品分析。

任职资格:

1、本科以上学历,工程、管理、营销相关专业;

2、3年以上房地产营销策划工作经验,能独立操作项目全程的营销策划;

3、性格开朗,善于和别人沟通,逻辑思维强。

 

Established in May 1984, China Vanke Co., Ltd. (“China Vanke” or the “Company”) is one of the largest residential property developer in the People’s Republic of China (“PRC”). Built around principles, China Vanke is featured with putting morals and ethics before profits. The Company believes that its success depends on its commitment to core values, resistance to temptations, and fair return based on its professionalism. The Company strives to be the most favourite company of customers, investors and employees, and the most respected company of society through self-regulation, enhanced transparency and a healthy and focused business development model. Thanks to its excellent corporate governance and high ethics codes, the Company was selected as one of “China’s Most Respected Enterprises” for five consecutive years and received the award of “China’s Best Corporate Citizen” for four consecutive years. First engaged in the residential property industry in 1988, China Vanke set the development of mass market residential property development as its core business in 1993. At present, its operations spanned across more than 30 cities in Pearl River Delta, Yangtze River Delta, Bohai-Rim Region and other dynamic cities. China Vanke has more than 16,000 employees. The Company has long advocated “To live a boundless life” and put emphasis on a good work-life balance. To this, the Company not only provides room and opportunity for continuous development for its employees, but also encourages them to grow with the company. China Vanke also promotes simple interpersonal relationships, striving to create a work environment where employees can fully utilize their talents.

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