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上海 |【埃森哲】Marketing Analytics Consultant/Manager

Accenture Analytics, 

Marketing Analytics Consultant/Manager

Job Description:

The Manager is responsible for delivery marketing analytics projects. This process requires the use of advanced statistical analysis in marketing analytics context.

The key responsibilities include:

1、Client-facing interaction including providing analyses, recommendations, presentations and advice to clients.

2、Adapts existing methods and procedures to create possible alternative solutions to moderately complex problems.

3、Understands the strategic direction set by senior management as it relates to team goals.

4、Uses considerable judgment to determine solution and seeks guidance on complex problems.

5、Primary upward interaction is with direct supervisor. May interact with peers and/or management levels at a client and/or within Accenture.

6、Determines methods and procedures on new assignments with guidance.

7、Decisions often impact the team in which they reside.

8、Project-based analytics including but not limited to Marketing Mix Modeling, Multi-9、Channel Attribution, Digital Analytics, Big Data Analytics, Pricing and Promotion, Trade Analytics, Markdown Optimization, Demand Forecasting, Customer Segmentation

Professional Requirement:

Travel as required: up to 80%

Basic Qualifications:

1、Minimum of Bachelor’s Degree required in related field; strong preference for fields of study in the data science, economics, statistics, and social sciences.

2、Minimum of 5 years of increasing experience in management consulting or industry

3、Minimum of 5 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)

4、Minimum of 5 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)

5、At least 4 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau

Professional Skills:

1、Possess a blend of marketing acumen, consulting expertise, and analytical capabilities that can will create value and insights for our clients.

2、Experience in the analysis of marketing databases using SAS or other statistical modeling tools.

3、Experience with analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Digital, Marketing Intelligence & Competitive Analysis

5、Experience in professional services negotiations, deal shaping, and pricing

6、Enthusiasm in executing the end-to-end sales cycle while performing work within an account

7、Enthusiasm in supporting peers in designing and authoring proposals and RFPs

8、Has project management, time management and communication skills necessary to execute the responsibilities and deliver against client expectations

9、Demonstrated teamwork and collaboration in a professional setting; either military or civilian

10、Plan and manage own work in collaboration with the team to meet assigned deliverables in a timely manner.

11、Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

 

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