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上海 | 【Nike】Snr Manager of Digital Commerce Marketing

Snr Manager of Digital Commerce Marketing

Responsibilities:

    • Work with sports category teams to lead the Nike.com digital marketing strategies across all digital marketing channels
    • Work closely with Nike.com business leads to ensure marketing supports the platform’s dynamic business objectives
    • Lead a team to drive constant improvements in Revenue, Traffic and ROI for SEM, SEO, Social, Email, Affiliate and Display media channels
    • Manage multiple marketing agencies to ensure high quality and timely deliverables, including the daily execution, weekly/monthly/seasonal marketing report, campaign marketing plan, etc.
    • Partner with internal stakeholders and sports category teams to manage content and day-to-day execution of campaigns
    • Execute and manage a comprehensive marketing plan and calendar in order to maximize consumer moments and elevate key brand initiatives on Nike.com
    • Partner with marketing leads for TMall and HK businesses to ensure consistency in cross-platform communication

Requirements:

  • Education/Skills:
    • Bachelor’s degree required, MBA a plus
    • Strong communication skills and abilities to resolve issues
    • Excellent command of both English and Mandarin
    • Nike product knowledge highly preferred
    • Website Technology understanding a plus but not required
    • Personal initiative and ability to drive towards solutions a must
  • Experience:
    • 10+ years of ecommerce marketing experience
    • Team management experience
    • Agency management experience
    • Experience leading multi-dimensional projects across an organization
    • Experience in consumer and/or retail/ecommerce analytics

 

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