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上海 | 【家乐福】电商线上市场主管

电商线上市场主管 

E-commerce Online Marketing

公司名称:家乐福(中国)管理咨询服务有限公司

发布日期:2017-05-10

工作地点:上海-普陀区

职位职能:市场企划专员

职位描述:

Responsibility

  • Through the analysis of market trend, competitors and the consumers’ behavior, assist E-commerce director to formulate the overall E-commerce online marketing strategy;
  • Responsible for enhancing brand reputation and awareness through various social media;
  • Closely work with internal departments to ensure the effective digital communication strategy and campaigns;
  • Responsible for various social media platforms, launch advertising campaigns to reach target;
  • Planning innovative, interesting and efficient social media activity for marketing campaigns to enhance brand awareness and sales volume;
  • Formulate SEM plan and manage key words. Optimize the key words through logic analysis to maximize the advertising conversion rate;
  • Ensure online plans are integrated with offline trade-marketing activities and work with the offline team to drive sales through a Multi-Channel strategy.
  • Analyze advertising effect and formulate paper work.

Requirement

  • At least 2 years’ working experience in Multi-national Company or Foreign-owned enterprise is strongly preferred.
  • At least 2 years’working experience in marketing department. E-commerce working experience is strongly preferred.
  • Team work spirit and fluent in English (written/oral);
  • Familiar with front-end tools, digital media and social media;
  • Strong sense of responsibility and detail-oriented;
  • Own careful thinking, analysis ability and analyze data by various software or tools;
  • Effective time management and organizational skills;
  • Strong English writing, communication and presentation skills.
  • Intelligent, flexible, positive attitude, and can work under high pressure.

 

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