Why Live Video Will Change Your Company’s Marketing Strategy

For some, it seems nearly impossible to keep up with the latest trends in digital and social media marketing. video has long been known to be an effective piece of the social media marketing mix, and now it’s what online users want and fully expect to see from their favorite brands. Consequently, marketers can no longer forget about the need for video content in their brand’s marketing strategy. Today live video allows customers to connect with their favorite companies in real-time. Marketing tools such as Facebook Live and Periscope helps customers transform into more engaging customers with live, behind-the-scenes looks into their favorite companies. Brands who are not capitalizing on the opportunities that video offer are missing out on the huge segment of customers who are eagerly consuming video content.


The key to any effective social media marketing strategy is creating content that’s both shareable and consumable for users. Anything posted on social media should reflect your company’s brand and align with your overall social media strategy. Whether a piece of content is used to increase brand recognition, promote a new product or service, inform followers, or tell a story about your business, everything should be working to strengthen the relationship between your business and your potential customer.

So how does one execute a social media marketing strategy that effectively builds video into the mix?

Broadcast from Behind the Scenes

Everyone likes to feel as if they’re in on a secret. Showing behind-the-scenes content that features your employees, your office, and who you are as a company helps to make your business more relatable. By giving a tour of your office or introducing your employees, customers are able to see the fun side of your business and get the chance to learn more about your people, instead of just your products.

Teach Your Customers Something New

How-to or DIY videos can be a short and easy way to show your customers how to use your product or service. These are also opportunities to teach customers new ways of using your product or features. This simple video can increase the loyalty your customers have to your brand, encourage them to share something interesting with their network and enhance the authority your business has on a subject matter.

Promote a New Event

If your business has a special event coming up, a video is an engaging way to share information and create excitement. Videos are easily shared on social media, which helps your business get the word out. Even videos that commemorate important holidays can help raise a company’s profile because they are easily shareable and can be to your followers.

Release a New Product Live

A video about a new product is a great way to show off its benefits to your customers. Rather than just telling them about new features, a short video can be a fun way to highlight the personal benefits of your new product. This doesn’t need to be overly promotional, but educational.  The goal is to help your business and your customers by teaching them about the new features of your product or service. Appeal to the natural curiosity of your followers by making it fun and informative.

Show off Your Skills

Video is also an entertaining way of showing off what you’re good at. If your business or employees have certain skills that you’d be proud to show off, a short video can show much more than text. Seeing is believing, so don’t be afraid to use video to demonstrate to your customers how your skills can benefit them.

With today’s technology, it’s easy enough to create an effective video. Smartphone, simple editing software and some creative ideas are all you need. Use the tools at your disposal and have fun with it. For everyday video, a few well-done homemade clips can be enough to get the job done. However, a few professional videos are smart to have at your disposal. If you’re ready to pump up your social media strategy, consider adding video to your digital content strategy.


 By_Zev Brodsky 

Content Marketing and Social Media Specialist at GKPR

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