Key Accountabilities:
- Work with the Marketing Manager to develop a tactical marketing plan that promotes the GUCCI brand, product offering, services and expert advice
- Implement the agreed special, regular and themed programmers and events and communicate these appropriately
- Develop marketing programmers to recruit new customers to the database as well as retain existing customers
- Work with the project leaders and buyers to plan the marketing programs and events in advance, ensuring maximum communication and support for business unit
- Work with PR agency to monitor daily report, monthly report and yearly PR calendar, etc.
- Ensure store staff are briefed and trained to ensure maximum benefit during all in-store special events
- Develop and execute all programmers within the approved framework and within authorized budget
- Analyze and evaluate the results for all marketing activities, prepare reports as required including proposals, post event analysis, etc.
- Recognize business opportunities and be responsive to market conditions in order to maximize business opportunities and be competitive
Key Requirements:
- Bachelor Degree or above
- 3 years’ experience in marketing field in luxury and retail industry
- Clear understanding of the current luxury market in mainland China
- Experience in initiating, developing, and executing marketing programmers to drive sales and grow new customer database
- Strong network of potential partners to grow new customer database and create campaign relevant programs
- Creative abilities to devise WOW programs
- Strong passion for fashion
- Good communication skills and teamwork spirit to effectively motivate, share ideas with team and external parties
- Proficient in both spoken and written English
- Strong organizational skills and in multi-tasking with good time management
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未经允许不得转载:品牌几何 » 上海 | 【Gucci】Marketing Executive
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