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上海 | 【强生】Assistant Brand Manager

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Responsibilities

· Support Brand Manager to drive & own brand plans with objective to grow Acuvue Brand equity, usage, consumptions and loyalty to meet business objectives.

· Lead business-planning sessions, drive marketing initiatives

· Lead business analysis and development of annual marketing plan for the assigned product/portfolio platform to grow category and shares, countering competitor activities.

· Develop, plan & execute integrated marketing initiatives based on strong understanding of consumer, shopper and eye care professional insights and business opportunities.

· Develop consumer communication or adaptation campaigns, including TVC, print, online, PR, POSM.

· Perform analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives.

· Lead the planning and execution of integrated product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team.

· Manage and own A&P budget, forecasting and optimise spends for effective utilisation of the investments.

· Implement process improvements.

· Lead peers and participate in cross function projects

· Manage 3rd party agency relationships.

Qualifications

· University educated in business or related disciplines. At least 3-5 years of brand management experience gained preferably from a reputable FMCG company.

· Analytical, team player, self-confident, bi-lingual (English/Mandarin).

· Innovative and Business Excellence oriented.

· Strong communication and interpersonal skills.

· Strong leadership and business acumen

· Work independently who is a good initiator with strong multi-task and time management skills.

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未经允许不得转载:品牌几何 » 上海 | 【强生】Assistant Brand Manager

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