Roles and Responsibilities
– Lead retail concept development for Greater China based on consumer, brand, and marketplace needs
– Define a marketplace vision for our concepts that connect with our consumers and align to our brand and business priorities
– Define the concept framework and preform for mono-brand retail concepts using consumer insights, brand objectives, and business requirements
– Lead the process to pilot, perfect, capture and scale consumer led concepts across Greater China
– Manage end-to-end process starting from concept strategy deck, to GCLT alignment, to retail lab set-up, to marketplace launch and scale
– Lead virtual teams of cross-functional experts across IRM/sales/merchandising/digital/finance/retail design
– Run a regular meeting cadence to manage key decisions-making milestones, timelines, and budget
– Facilitate productive cross-functional meetings and discussions
– Lead regular concept performance reviews to drive quick response concept refinements
– Manage quarterly concept reviews using a set of control doors to evaluate, assess, and address brand-right, business-right, consumer-right concept refinements
– Create, evolve, and implement tools and processes to increase efficiency and effectiveness for retail concepts to pilot, perfect and scale to marketplace
– Plan, organize and prioritize projects so goals and objectives are met
– Collect market and consumer insights
投递简历请关注“品牌几何”
▼
来米仓学院,好玩的营销知识都在这里!
长按图片扫描二维码,领取你专属的三大福利!
未经允许不得转载:品牌几何 » 上海 | 【耐克】Retail Concepts Director
评论前必须登录!
注册