上海 | 【Godiva】Retail Marketing Manager


Job Description:

  • Implement product launch activities that drive the business growth
  • Monitor CRM recruitment in local markets and execution of the CRM events.
  • Execute and monitor the new shop activation program to drive traffic and transaction.
  • Identify the local business opportunity and propose the local activation program to drive sales and traffic to our shops
  • Closely monitor the promotion results and give the valuable feedback / local consumer insights to the central marketing team punctually.
  • Identify and develop long-term partnership marketing activities and events with the right working partners such as bank, and luxury brands
  • Work closely with the marketing team of the individual landlords in the local markets in order to drive local brand awareness (through brand new news update on mall’s weibo/weixin and website and maximization of branding exposure for individual mall with presence of GODIVA boutique) and building business in each shop through joint events with local landlords.
  • Develop new VM tools from design all the way to execution to support Seasonal , core campaigns, as well as store openings.
  • Lead TTT with sales operations team to ensure the monitoring of in-sore executions that match the guidelines
  • Deliver 15% cost saving every year to drive efficiency in cost and time
  • Support training team to deliver product training
  • Develop and give training to Connossieur Team
  • Conduct Chocolate School as CRM tool and bring traffic to stores building relationship with mall’s VIPs

Job Requirment:

  • 5-7 years of Retail Marketing experience in a specialty or premium retail business
  • Strong technical marketing skills, with PR Communication capability
  • Ability to work in a cross-functional environment, with superior internal and external communication skills
  • Strong leadership, negotiation skills, and problem resolution skills
  • Ability to handle multiple tasks while maintaining attention to detail and accuracy and working under tight deadlines
  • High-energy, results oriented team player, with desire to work in a fast-paced and results-oriented operating environment
  • Self-starter, Self-motivated
  • Business fluency in Mandarin and English
  • Resourcceful, independent, creative, flexible
  • University degree or equivalent





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