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北京 | 【Evernote】Director of Marketing

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Sr. Marketing Manager, Go To Market

Location: Beijing

Responsibilities:

  • Manage all YXBJ marketing campaigns, including user acquisition, user engagement and paying user conversion campaigns, for both 2C and 2B initiatives and covering both online and offline marketing activities;
  • Maintain relationships with partners to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Manage marketing budgets from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities.
  • Partner with teams to analyze the impact of customer promotions and other revenue-generating activities on bookings/ margin volume, and on customer satisfaction/ engagement
  • Be responsible for marketing infrastructures (i.e e-mail system, incentive engine and communication engine)

Requirements:

  • 10 to 15 years of experience in marketing area
  • Proven experience in effectively planning, delivering, and measuring marketing campaigns
  • Excellent communication skills, including written and spoken English and Chinese
  • Ideally, you have a background in B2C & B2B or technology environments
  • Strong leadership and business management skills
  • Experience in developing team in previous roles
  • Bachelor degree or above

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