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睿狮中国集团携手法国娇兰,唱响品牌 190 周年传世香颂

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2018 年,是路威酩轩集团旗下法国娇兰创立的第 190 个年头,值中国新年到来之际,睿狮中国集团为其量身打造了传播活动。

该传播活动包含一系列的品牌视频与平面广告,由法国娇兰最新彩妆香水代言人——中国著名女演员范冰冰精彩演绎。

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睿狮中国集团首席执行官陈仲翰表示:“法国娇兰 190 周年庆体现与演绎了品牌的核心价值,彰显了其对于创新和进步的不懈追求。在这个具有象征性的时刻,我们很荣幸有机会见证并成就这场品牌庆典,以此铭记这一具有标志性意义的里程碑。”

法国娇兰 190 周年庆典传播活动将贯穿全年,包括在多个线上和线下平台上投放的视频广告和平面广告。

LVMH’s Guerlain has launched its new campaign in cooperation with MullenLowe Group China.

The campaign showcases a series of videos and prints featuring the renowned Chinese actress Fan Bingbing as the latest spokesperson for Guerlain’s perfume and make-up series – to celebrate the brand’s 190th Anniversary, which coincides with the upcoming Chinese New Year festive celebrations.

“Guerlain’s 190th Anniversary reflects their commitment for innovation and progress which represent a major part of the brand’s core identity. We are honored to have created a great celebration campaign to mark this significant milestone for the brand in such a symbolic moment in time!” said Richard Tan, CEO of MullenLowe Group China.

The 190th Anniversary campaign will run for the whole of 2018, with TVCs and prints running across multiple online and offline channels.

Credits
Chief Creative Officer: Cheelip Ong
Creative Director: Lorin Xu
Creative Director: TinYick Tan
Senior Copywriter: Don Kang
Group Head: Wen Jing
Senior Designer: Frank Ren
Senior Account Manager: Kevin Leung
Senior Account Executive: Vicky Zhang

 

未经允许不得转载:品牌几何 » 睿狮中国集团携手法国娇兰,唱响品牌 190 周年传世香颂

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