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上海 | 【联合利华】Assistant Brand Manager Marketing

1.BRANDVISION PLAN (BVP)

Supports the brand building manager in translation of the BVP into the BMP.

2.BRAND MARKETING PLAN

Supports the Brand Marketing Plan development and deployment by:

– Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

– Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability

per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

– Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

– Delivers specific brand projects eg. co-branding with a major retailer.

3.INNOVATION & RENOVATION

– Assist the brand building manager in launch management; building launch plans and channel

strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

Job Requirements:

1.Bachelor degree above

2.At least 3 years relevant marketing experience , FMCG preferred

3. Solid Project Management experience.

4. Fluent in Written and Spoken English

5. Bias for action attitude; and strong growth mindset

未经允许不得转载:品牌几何 » 上海 | 【联合利华】Assistant Brand Manager Marketing

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