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上海 | 【飞利浦】Digital Marketing Development Director

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In this role, you have the opportunity to

  • Capture fast evolving digital technologies in China to develop most advanced digital marketing tool/platform/approach to achieve best digital investment efficiency

You are responsible for

  • Identify & understand key new digital marketing technologies
  • Translate new technology into potential application and develop into tools/platforms/approaches to improve digital marketing efficiency
  • Continues improvement of existing digital marketing tools/platforms
  • Training the digital marketing team on new technologies, new tools and new approaches
  • Areas of interests on marketing technology:

Data:

  1. Available data source in the market;
  2. Validate the usage of the data source
  3. Knowledge on data analysis tool/methodology
  4. Agency on data mining

Ad tech: knowledge and skill on

  1. Ad server
  2. DSP
  3. DMP
  4. Viewabilty
  5. Etc.

AI: emerging tech and tool in marketing application

– CRM: tools and platforms

You are a part of

You will report to Marketing VP and work with campaign team, CRM team and e-commerce team to continuously improve MROI

To succeed in this role, you should have the following skills and experience

  • University and above education
  • 10+ year working experience
  • 5+ year experience in digital marketing technology area
  • Strong leadership capability in driving high performance and team up with other teams
  • Knowledge and network on marketing automation
  • Open and willingness to test and trial new things

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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