北京 | 【百事】Trade Marketing Manager


This is a PepsiCo career opportunity. This position is in PepsiCo China Greater North Market Unit. Please log onto to find more career possibilities in PepsiCo China.

General Purpose:

-To develop channel strategy & implement regional trade marketing initiatives to drive MU execution excellence & competitive trade advantage.

-To be the planning center by integrating MU volume & spends & accurately forecasting monthly plans

Main Responsibility Areas / Key Tasks

1.Develop channel strategy & execute ITM in line with Brand Marketing activities.

2.Develop Gold Merchandising Standard for distribution, pricing & shelving.

3.Develop & provide POSM & any customized merchandising hardware.

4.Create promotional ground rule consistent with channel strategy.

5.Plan specific promotional activity to meet key ASAP objectives.

6.Develop Monthly Sales forecast by collaborating with Key Account team & Region Managers

7.Ensure accurately & timely communication flow with field force on initiatives, final plans & support.

Key Capabilities / Competencies

1.Self-motivated, proactive and result driven

2.Strong leadership and willing to take responsibility

3.Good team player and with positive attitude

4.6~8 years+ of progressive sales or marketing experience, FMCG experience preferred.

5.Lead category management initiatives within assigned category focused on all Channel

6.Provide direction and support to analysts in regards to project and insight development

7.Support field sales team by delivering capabilities on product and category reviews to data insights and analysis

8.Assist in development of divisional strategy planning and AOP delivery

9.Ensure the continual training and development of team members to enhance business knowledge and analytical skills

10.Strong data analysis skills

11.Strong project management skills

12.Perfect in strategy management

13.Strong analytical and planning skills

14.Ability to organize and coordinate work

15.Ability to manage multiple tasks simultaneously

16.Strong influence abilities and high level of integrity

17.Demonstrated leadership ability and good people skills

18.Effective verbal and written communication skills

19.Professionalism, dependability and desire for challenge

20.Be proficient in both English and Chinese

21.Skills in MS Office




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