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上海 | 【耐克】Entertainment Marketing Manager

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Key Job Accountabilities

  • Set geography entertainment strategy and direction (music, tv, & film) to be driven through geography and/or through a large territory
  • Integrate strategy into the geography brand direction and communicate across business matrix
  • Ensure alignment of geography/large territory plans with global brand direction and global entertainment marketing
  • Drive innovation, through insights and industry knowledge, across entertainment marketing to develop relative events and product placement that further the Nike Brand strategy
  • Drive cutting edge creativity in showrooms and displays based upon industry trends
  • Implement quick response plans to capitalize on rapid entertainment industry changes to maintain Nike’s competitive edge
  • Develop strategy around brand and category stories to the world of Entertainment

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未经允许不得转载:品牌几何 » 上海 | 【耐克】Entertainment Marketing Manager

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