上海 | 【星巴克】Marketing Manager


Job Summary and Mission

This position will contribute to the growing success of Starbucks in China by managing marketing communications for the My Starbucks Rewards loyalty program. The Starbucks Card & Loyalty team is looking for an experienced marketer with multi-channel brand marketing experience (strong digital channels marketing experience preferred) to develop and manage compelling content for program communication, promotion, member acquisition and engagement. This role will directly impact building brand equity, driving loyalty program momentum and achieving business growth objectives.

Summary of Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

• Develops and executes member and non-member marketing campaigns, promotions and tactics for in and out of stores to drive acquisition & engagement

• Elevates loyalty program visibility and advocacy especially in primarily owned digital channels (e.g., email, mobile app, web, etc.)

• Manages and deploys member communications calendar

• Manages loyalty program communication creative development to ensure the intended message is conveyed and resonates with as well as inspires customers

• Member lifecycle communication content strategy development and deployment

• Supervises and manages agencies on project planning and deployment

Required Experience, Knowledge, Skills and Abilities

• 8+ years of marketing experience, including marketing communications, brand marketing, positioning, creative & copy development

• CRM experience with a sound understanding of loyalty program preferred

• Digital marketing experience strongly preferred

• Curiosity towards market landscape, emerging trends, and industry prospects

• Strong analytical understanding and proven capability to drive and inform creative-relevant business decisions and strategy/tactics development

• Outstanding verbal and written communication skills in both English and Chinese

• Solid project management experience to meet deadlines, achieve goals, and balance multiple priorities

• Passion for customer experience

• Results oriented

• University degree or above

• Overseas education or work experience preferred

• Advertising agency or lifestyle brand experience a plus




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