OVERVIEW
Associate Creative Director is responsible for conceptualizing, writing, proofreading and editing original content of digital and offline experiences, client-facing interaction and presentation. Also, responsible for planning designs, formulating strategies and providing oversight to copywriting team.
CORE RESPONSIBILITIES
- Provide integrated creative leadership blending marketing storytelling with digital and technological imagination
- Work closely with account, media, research and strategic planning teams to formulate appropriate overall strategy for a project or client
- Set the creative vision for each of your client projects
- Lead collaboration with other disciplines involved in projects
- Work closely with other members of agency leadership to shape our capabilities and vision for growth
- Ensure quality of creative output from client presentations to production
- Collaborate with account and project management staff to scope project budgets
- Participate in new business activities, from identifying opportunities to pitch development
- Serve as main contact of creative point for clients
- Take a lead role in presentations to both existing and potential clients
- Participate in the career path development for creative staff
REQUIRED SKILLS/ EXPERIENCE
- Bachelor’s degree (Marketing or Communications preferred)
- 7 to 10 years of copywriting/concept experience in an advertising, marketing or digital environments
- Team management ability and creative excellence
- Good at establishing & managing client relationships
- Proficiency in Mandarin and English
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