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上海 | 【麦当劳】Communications Marcom Supervisor

Responsibilities:

Marketing communications planning and execution

  • Implement an external marketing communication strategy for McDonald’s China,
  • Work with Marketing team on brand building with clear priorities and focuses in different stages and work area
  • Ensure national Marketing communication template plan is implemented at the local level
  • Other duties as assigned by the Director of External Communication and head of Department

 

Content development for marketing communications

  • Multiple media content development for marketing communications with agencies, KOLs and freelance, including graphics, social media assets and video
  • Develop and craft (social) media stories of new products, campaigns and food quality

 

Agencies & external partner management

  • Manage PR/social agencies to handle McDonald’s marketing communication strategy. Monitor quality of work and has regular review meeting with all agencies and vendors.
  • Manage McDonald’s China social media channels on a day-to-day basis, including but not limited to WeChat and Weibo.
  • Source and liaise external media and business partners for collaboration marketing communications projects.
  • Identify relevant media and KOL and maintain positive relationship.

 

Relevant Experience & Requirement:

· 5+ year experience of PR or social media, agency experience is a plus

· Bachelor’s degree in Journalism, Public Relations, Media, Marketing or relevant fields

· Experience in managing brand social media accounts for branding or marketing projects

· Strong ability of press release, social media writing and verbal communication skills in both Chinese and English

· Knowledge of Microsoft Office products, including Word and Excel, Internet Explorer, PowerPoint and other graphics and/or presentation software.

· Responsible, comprehensive and cooperative

· Good sense of trends, technology, social media and design judgment

Established KOL/media relations preferred

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