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上海 | 【Gucci】Copy Editor

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Key Accountabilities: 

  • Edit and write detailed product descriptions to elevate the online shopping experience, improve conversion/sales, and optimize for natural search.
  • Edit and write copy for CRM materials: ecards, pamphlets and digital booklets.
  • Identify continuous improvements on the product page – both imagery and text – to meet the specific needs of site visitors by region.
  • Write copy for new site pages: e.g. newly introduced product categories, materials and care, enhanced functionality such as My Accounts
  • Edit,write, translate copy for Gucci Stories including Wechat articles. (need to clarify “write”)
  • Create a native language style guide.
  • Collaborate with Social Media and Marketing teams to deliver a consistent brand language.
  • Work with Merchandising teams to understand the unique features of each piece and line of products.
  • Develop supporting info locally to help brand / collection storytelling culture building.

Key Requirements:

  • Bachelor’s degree in creative writing or journalism
  • Fluent in local language and in English
  • Creative writer with excellent proofreading and grammar skills
  • Working knowledge of fashion terms, fabrications and trends
  • Understanding of SEO principles
  • Passion for luxury products and fashion
  • Enthusiastic, driven and well organized
  • Collaborative personality who can contribute to the dialogue of the brand’s voice

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