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上海 | 【MHD中国】Assistant Trade Marketing Manager

MAIN RESPONSABILITIES:

  • Trade Related Resource Allocation and Tracking
  1. Help Senior Trade Marketing Manager to design a methodology to allocate trade related resources following the guidelines and schemes agreed
  2. Design a process to track the implementation of above resource allocation by brands
  3. Conduct resource usage effectiveness analysis on monthly basis and build up the communication mechanism to share the results with key stakeholders
  4. Optimize the methodology and the process to reflect the concerns of all the key stakeholders
  5. Co-work with Regional Trade Marketing Team to ensure the smoothness of promotion implementation
  • Trade Marketing Department Infrastructure building and optimization
  1. Maintain Trade Marketing commercial database or other platform to ensure information sharing between brand marketing, trade marketing and sales
  2. Support the development and monthly update of Sales Playbook
  3.  To work on other Ad Hoc tasks

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED : 

Education:

University graduate from a good school in Business/Marketing or related disciplines

 

Languages:

Fluent Mandarin speaker, strong in English

Professional experience & know how:

Min 5 years of relevant experience in marketing/ sales gained from FMCG/ retail/ luxury goods industry or relevant management consultancy experience

Fair understanding of the wine & spirit industry

Able to demonstrate quantitative ability

Marketing function related :

Strong commercial marketing sense and be insightful on consumer understanding

Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising

Good creative and strategic thinking as well as logical analytical skills

 

Interpersonal & communication skills:

A high degree of personal presence with good networking, influencing and communication skills

Good negotiation and strong social skills

Highly motivated individual, energetic, enthusiastic and team orientated

People management and motivational skills

Excellent team player who demonstrates open-minded leadership capability

 

Management skills

Objective and result orientated

Priority setting and follow up

 

Others

Self sufficient/Self starter with a great sense of self-initiative

Good Excel, PowerPoint skill

Strong adaptability for growth and changes

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