- Edit and write detailed product descriptions to elevate the online shopping experience, improve conversion/sales, and optimize for natural search.
- Edit and write copy for CRM materials: ecards, pamphlets and digital booklets.
- Identify continuous improvements on the product page – both imagery and text – to meet the specific needs of site visitors by region.
- Write copy for new site pages: e.g. newly introduced product categories, materials and care, enhanced functionality such as My Accounts
- Edit,write, translate copy for Gucci Stories including Wechat articles. (need to clarify “write”)
- Create a native language style guide.
- Collaborate with Social Media and Marketing teams to deliver a consistent brand language.
- Work with Merchandising teams to understand the unique features of each piece and line of products.
- Develop supporting info locally to help brand / collection storytelling culture building.
- Bachelor’s degree in creative writing or journalism
- Fluent in local language and in English
- Creative writer with excellent proofreading and grammar skills
- Working knowledge of fashion terms, fabrications and trends
- Understanding of SEO principles
- Passion for luxury products and fashion
- Enthusiastic, driven and well organized
- Collaborative personality who can contribute to the dialogue of the brand’s voice