上海 |【NestOption】Brand Manager


Company Info,

Our client is a noble brand with high quality products; it also has a long history in US market.  They have customer around the globe.  Now, their professional team is looking forward to having you on-board.

Main Responsibilities:

1.       Develop brand strategy with local adaptation of global assets, collaborate with Marcoms team to deliver brand message accurately and consistently to consumers.

2.       Develop & implement annual brand plan based on aligned brand strategy.

3.       Develop & deliver new product launch plan, ensure good communication and deployment to sales force as well as all related business partners.

4.       Co-work with product team to define consumer oriented market opportunities, business intelligence/market intelligence to facilitate optimal category development strategy & product positioning.

5.       Closely work with regional Trade Marketing team to develop & implement total brand promotion strategy based on brand strategy & deep trade understanding, and consistently optimize promotion portfolio in terms of both sales performance & profitability.

6.       Build relationships and alliances with HQ Brand Marketing team in US as well as key marketing partners in China.

7.       Develop Marketing programs for E-Commerce business opportunities.

8.       Provide product training programs as per market requirements.


1.       5 years+ brand management MKTG experience in industries including FMCG, Lifestyle & Fashion etc.

2.       Preferable with experiences of new brand/category development.

3.       Open-minded, self-motivated, strong sense of responsibility and strong communication skills.

4.       Strong ownership of brand & business.

5.       Willing to travel both domestically and internationally.

6.       University degree or above.

7.       Excellent written & oral English.

How to apply,

Please submit your Chinese/ English resume to


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