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上海 | 【Ferrero】Brand Manager

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* Chinese Local Labor contract with local package will be provided for this position.

** Proficiency in English and Mandarin speaking .

Responsibilities:

PRODUCT STRATEGY

– Plan with Senior Brand Manager to define and propose assigned product Marketing positioning and strategy including definition of marketing mix, marketing tools, consumer target groups, pricing, etc.,

– Assist Senior Brand Manager to define and propose communication and advertising strategies, briefing consequently the communication agencies

– Supervises commercials and advertisements local adaptation as needed

MARKETING PROJECTS

– Plan and execute the implementation of integrated marketing campaigns within assigned budget and timeline, including adv., media, digital, PR and consumer campaign.

– Track implementation of marketing activities and evaluate performance with planned KPIs.

– Support analyses and market research for new product launches in China

– Work with Trade Marketing/POSM team ensuring the trade initiatives/POP materials are matched with brand guidelines and measures the effectiveness of the project.

SALES PLAN

– Liaises with Trade Marketing/Business Planning and Sales functions to monitor the sales plan and analyses deviations of the results

PACKAGING

– Lead packaging development of assigned brand(s), and work with packaging functions and/or external agencies to ensure the compliance with guidelines and project network / timeline are met

– Logistic management for co-packing/new product items

MARKET ANALYSES

– Coordinate with research team on research projects including brand heath tracking, advertising effectiveness, brand usage and other ad-hoc researches.

– Maintains updated knowledge of product competitive position, market trend and sell in& out sales performances, freshness, distribution and pricing analysis.

Financial and Operational Management

– Budget management and reporting

– PO management

– Ad hoc compliance and Legal assignment

Requirements:

Role competence

– Good in planning, coordination, and implementation.

– Demonstrated ability to handle multiple projects and details simultaneously

– Strong on communication, organization, detail-orientation and time management skills

– Positive thinking, self-driven& motivated and responsible

– Quick response, sense of urgency

– Proactive and able to work independently

– Analysis

– Fluent of written and spoken in English. Native in Chinese.

Know how

– Brand plan and detailed execution

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