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上海|「Tory Burch」Marketing and event executive

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JOB SUMMARY

The Marketing and Events Executive is responsible for assisting in the development and implementation of integrated regional marketing plans and local initiatives for Tory Burch in China.

RESPONSIBILITIES

· Assists Marketing and PR Team in planning and executing seasonal marketing and digital programs, promotion activities and CRM programs

· Coordinates and liaises with shopping malls and local outdoor advertising agencies to maximize coverage and brand exposure in the market

· Outsource and establish long term relationship with selected agencies and vendors to support all marketing initiatives

· Works closely with local functional teams and Asia Marketing team to ensure integration and support for marketing and digital programs and initiatives; ensures alignment with the global brand strategic direction

· Analyzes and evaluates effectiveness of marketing programs

· Collects, analyzes and evaluates market information and customer insights

· Maintenance of client database; monitor data and execute weekly customer traffic reports

· Creates and maintains weekly and monthly marketing reports; participated in annual budgeting

· Assists in marketing activities for new stores opening in China

· Participates in administrative support and ad-hoc projects as assigned

REQUIREMENTS

· Understand different event types, good experience on event organization and execution through the starting phase to end

· Good knowledge and experience on retail marketing, build a good and solid relationship with shopping mall

EDUCATION, PRIOR EXPERIENCE AND SKILLS NEEDED

· Degree holder in Marketing, Business Administration or related disciplines

· Minimum 2-4 years’ relevant experience from fashion Retail, Event Agency or FMCG sectors in China

· Strong communication and interpersonal skills; ambitious, energetic and a good team player

· A dynamic person who is able to work with all kinds of business partners

· Excellent command of English and Mandarin

· Proficiency in MS Office Applications

· Patience and detailed person

上海|「Tory Burch」Marketing and event executive

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