- Be responsible for creative excellence that lifts brand, generates customer favorability, and drives media effectiveness.
- Key customers include CMO, Marketing VP, other marketing function and external creative/media agencies.
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
1.Form up collaborative creative development process
§ Work closely with CMO to formulate the right process of briefing, feedback and approval, aiming for output of marketing communication material that serves brand and business purpose.
§ Allow the process engages all partner agencies as well as any additional necessary resources to work together seamlessly for one goal sets by McDonald’s China
2.Lead agency integration
§ Act as one contact window that manages agency working process and ensures that is fully integrated.
§ Be the McDonald’s representative to pull all required agency resources to get work done.
3.Supervise creative production
§ Be responsible for creative deliverable, including timing, cost and quality.
§ Take charge of the entire production process, obtain support and buy-in from internal stakeholders
4.Agency relationship management
§ Manages agency review, evaluation and appraisal.
§ Coordinate agency audit.
§ Lead agency scope of work negotiation.
§ Ensure healthy client-agency relationship
5.Partner, guide and support internal marketing team to strive for creative excellence
§ Coach internal marketing team members to work agency agencies.
§ Foster an open, respectful and constructive client-agency culture.