上海 |【TOD’S Group】Digital PR Associate

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Wechat Weekly Posts Management

– To be the key contact window and proactively make weekly posts editorial plan
– Posts content review and refine
– Keep contact with Milan office to consolidate materials to support posts development
– Update monthly wechat editorial plan and wechat report to Milan office
– Share related contents to MKT team for landlord wechat distribution

Weibo Posts Management

– Ongoing monitor TOD’S-related posts and offer the instant reaction
– Leverage all press materials and celebrity photos to Weibo platform

Digital Campaign

– Seasonal campaigns planning and management
– Coordinate with agency and manage budget
– Coordinate with Milan office to get approval
– Ongoing monitor results generated by competitive brands’ digital campaign

Press Material Online Media/KOL Distribution & Clipping Consolidation

– Ongoing distribute press material to online press/KOL/magazine digital editors and pitch coverage
– Collect clippings

– To keep TOD’S in general ranking of digital online buzz performance among key competitive brands

KOL & Magazine Digital List Management

– Ongoing update KOL/Magazine Digital Contact List
– Establish relationship with them and keep feeding contents to them
– Engage them to repost or release TOD’S – related contents


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