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品牌几何

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上海 |【Yum China】Marketing Manager

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PURPOSE OF THE JOB: 

Manage product development of a sub-segment(s) under the supervision of associated marketing director towards achieving both sales performance and consumer recognition.

JOB SIZE: 
KFC China national

JOB FUNCTIONS: 
Conduct vigorously consumer, competitive environment and sales performance analyses of assigned product  line’s participation to unveil industrial and consumer insights

Direct and develop responsible product line’s menu strategy based on insights for management alignment

Guide and manage new product development projects in line with aligned category/segment strategy and Yum! China processes to safeguard calendar and pipeline demand

Lead advertising agency for the integrated ATL and BTL activation plan development and execution that maximizes effect of the spending for launch objectives. Develop media brief and work with media team for effective and efficient media proposal.

Work with cross function team to support calendared campaign of responsible product line

Initiate MR proposal based on research needs, manage the agreed market research project and analyze research results for action with CI team (C&P, Ad test, quails

EDUCATION:

Bachelor degree or above. MBA/post graduated is preferred.

Intermediate-level computer skills and especially good at excel and power-point

Good paperwork and presentation skill

EXPERIENCE (and other qualifications): 

At least 6 years experience in MKT function of multi-national FMCG company, minimum 3 years leading role in MKT function.

Experience in food company and rich product development management is preferred.

 

Competence:

Good communication skill within and across functions and levels to gain commitment and build partnerships for effective working output

Good project management skills

Good logical & analytical skills

High sense of innovation and motivation to drive changes for continuous improvement

Customer-orientation

Winning attitude under high-pressure

High personal integrity

Self-motivated

投递简历请关注微信公众号“品牌几何米仓”

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想掌握更多营销实用干货吗?

拥有品牌顾问式的战略思维?

快来品牌几何营销电台

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长按扫描上方二维码

和我们一起击破思维的瓶颈

拥有大咖们的品牌思维与攻略秘籍!

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未经允许不得转载:品牌几何 » 上海 |【Yum China】Marketing Manager

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