上海 |【DMG】Marketing Director


DMG Entertainment is looking for a leisure entertainment marketing expert to assist our
executive team in the pre-opening marketing campaign and on-going marketing
management of our new Transformers-themed digital experience center in Shanghai.
The marketing manager will work with the project development team to drive the go-tomarket
strategy, which includes the marketing vision, strategy and execution plan, and
drives it to achieve revenue goals, sales growth and profit maximization.

• Lead short term and long term marketing planning in partnership with product
development, operations, finance and sales, aligning product development with
consumer insights and business growth needs
• Develop and execute marketing campaign strategies and tactics to include ATL &
BTL marketing, PR and advertising programs
• Assist sales team in B2B (corporate, tourist groups, schools) outreach programs
and marketing initiatives
• Day-to-day tasks include managing media partners, monitoring social media
accounts, leading market research efforts, and liaising with media organizations
and advertising agencies
• Build strategic relationships and partner with key industry players, agencies and

While experience is important, a drive and desire to succeed, as well as the ability to
thrive in a start-up environment is essential. Key experience and skills required for this
position include:
• 7+ years of marketing, PR or similar background preferred
• Retail, Leisure/Travel/Tourism background preferred; Family Entertainment
centers and/or Theme Parks and Attractions strongly preferred
• Demonstrated business-savy through strategic development, financial
management, analytical thinking and problem solving
• Big picture” understanding of marketing strategy, branding, and positioning
• Knowledge of SEO, SEM, PPC, Social Media, Web Design and Media Planning.
• Ability to interpret key analytics and make key decisions based on this data,
expected ROI, Budget, etc…
• Understanding of customer experience and online customer conversion
• Excellent verbal and written communication skills necessary to effectively
present, explain, negotiate and monitor projects and tasks
• Excellent writing, editing (photo/video/text) presentation and communication

About Tansformers NextGen Battle Center
DMG Entertainment’s Transformers NextGen Battle Center is the first-ever highly
immersive and interactive Digital/VR/AR entertainment center based on the
Transformers franchise, which has grossed over $4.2bn USD worldwide since its
theatrical inception. It combines the best elements of theme parks, live shows, movie
theaters, and restaurants to create a one-of-a-kind experience for families, fan boys,
and tech-focused early adopters.


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