01 ABOUT US
Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Soundcore, Eufy and Nebula, develop innovative products that are sold throughout the world. Today we have over 2,000 employees in Asia, Europe, the Middle East and the United States. And we are always looking for top talent to join our team.
The Brand Manager is tasked to drive the growth of his/her responsible product lines or functions within an organization from a brand and marketing perspective. He/she is the owner of the marketing budget in the product line’s P & L and is expected to have the ability to clearly define the positioning of the product line in the marketing place, and assemble needed resources both internally and externally to achieve best possible results.
Description Location: Shenzhen
Define the responsible product line marketing plan based on solid understanding of user/market/competition and take full responsibility for the brand and business growth.
Collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.
Collaborate with product/operation functions to come up with product line strategy / new product launch campaign and assemble needed resources to achieve brand goals.
Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.
Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
4+ years working experience working as a brand manager or marketing manager is a MUST. Experience of both traditional marketing and digital marketing is a plus.
Please cite in the title of the emails：
Brand Vista’s readers+applied enterprise+city+position
Brand Vista’s reader xxx apply for-XX company-Shanghai-Brand Manager