随着传播方式的飞速变化和发展，以及中国市场的特殊性，传统的广告服务方式已无法满足客户和市场的需求。拥有13年国际和7年中国营销经验的王永辉Larry Ong在多年来与众多客户的沟通反馈中发现，4A与本土广告公司的极端差异化也造就了第3度空间与机会，从近5年市场与客户的反应中就可以清楚的看到这个趋势。

王永辉（Larry Ong）将于今年11月底卸下阳狮广告有限公司中国区执行创意总监兼副总裁的职务，继续完成他的下一个目标。他将于2007年1月成立品牌营销咨询机构，提供品牌营销（Brand Marketing）、趋势营销（Trend Marketing）、创新媒体营销（Innovative Media Marketing）与知识营销（Knowledge Marketing）。同时，他还将与多家不同专业领域的公司联手进行资源整合，以期为客户提供整合性和多元化的全面营销方案。

Armed with 13 years’ international and seven years’ advertising experience in China, Larry Ong recognizes the need to introduce a different perspective to the advertising world. Through his regular networking and close working relationship with clients, the communications business in China is rapidly changing and developing. Conventional advertising no longer serves the needs of a discerning clientele in an ever-changing market in China. This changing trend has become increasing obvious in the past five years, especially with the widening gap between 4As agencies and local players.

Come end of November 2006, Larry Ong, will relinquish his role as Executive Creative Director of Publicis China to continue to pursue his goal.  Larry will be starting a brand consulting firm in Jan 2007 that looks into Brand Marketing, Trend Marketing, Innovative Media Marketing and Knowledge Marketing. He will also tie up with professionals in other fields to provide clients with a wholesome and all round approach to marketing and communications solutions.